RWA workshop, Marketing: A Year Without Writing (Much)

Today I presented a workshop at the annual national conference for Romance Writers of America. For members of RWA, the recording will be available once the conference is over. If you’ve come to my website later on because of that recording, click here for a copy of the planning sheet.

So You Want to Make a Book Teaser…

Today’s #MarketingMonday post is for readers, writers and bloggers alike. Making graphics, like a book teaser or a quote card, can really make a review or social media post POP. But the how-to can be daunting for people without any graphic design background. I’m doing a workshop on this at the Romancing the Capital conference in Ottawa this May, so …

Marketing Monday: All the things I’d do…

… if I had an extra gajillion hours in the week! A map of Wardham Family trees for the Nixons, Millers, Beadies, Wests and Calhouns Pretty printables and save-ables – Wardham bookmarks, bookplates, desktop backgrounds and Facebook cover photos Update my website with a list of the awesome bloggers and FB pages who have promoted my books post funny text message …

Marketing Monday: A book trailer, you say, but what kind?

Last week I saw a piece on Romance Novel News about Sarah M. Anderson’s book trailers (she used Lego!). According to the post,  Tessa Dare has used Barbies, and a quick YouTube search proves that to be awesomely true. This one for Maya Banks is my favourite. Other writers, like Noelle Adams and Amanda Brice have trailers that tie in …

Marketing Monday: Writing is art, publishing is business

What book marketing ideas do you like? As I get closer to publishing What Once Was Perfect, the first book in the small town contemporary romance Wardham series, decisions need to be made about promotion. How much time, energy and money do I want to invest? [Answers: a bit, a lot, and not much at all] You know the adage, …